This year’s Oxford Street’s Selfridges Christmas Windows for 2024 are all the joy in one place. The windows have decorations that dazzle with Gifts in every shape and size’s. Take inspiration from the enchanting work of British artist Andrew Logan. This Christmas at Selfridges the theme is the More the Merrier!
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Sparkling Windows for 2024
So go ahead—add an extra chair, pop the crackers. From Christmas pudding to panforte, potluck feasts to borrowed traditions, it’s all here. Party tops paired with tracksuit bottoms, and leftovers that are nothing short of legendary. This is the season where anything goes. Ready for the countdown? The Christmas window’s are dressed to impress and ready to shine. Brighter. Bolder. Sparkling. It’s Christmas at Selfridges: The More, the Merrier!
It’s Christmas at Selfridges: The More, the Merrier!
If you are heading off to London this Christmas pop by Selfridges for a peek at the Selfridges Christmas Windows for 2024.
Selfridges invites you to step out of the ordinary and into the festive season with its More the Merrier! ethos. This year, Selfridges transforms into a vibrant tapestry of colours, tastes, and trends, celebrating the joy of maximalism in all its beauty.
Bright Windows that Scream Maximalism
Each Christmas, Selfridges collaborates with a team of visionary creators to craft a truly unique holiday experience. For 2024, the merry-making lineup includes long-time contributors Max Allen (Santa’s costume designer and stylist for Selfridges’ entertainers) and Emily Pugh (window designer and Christmas tree stylist). Joining them are acclaimed artists Andrew Logan, Charles Jeffrey (LOVERBOY Creative Director), and Flaminia Veronesi, who bring their signature creativity and festive magic to Selfridges.
Flaminia Veronesi Windows
Flaminia Veronesi, bring’s their signature creativity and festive magic to Selfridges with unique mythical creatures in Orchard Street.
Christmas Windows That Dazzle
The iconic Selfridges Oxford Street windows take inspiration from the enchanting work of British artist Andrew Logan. Collaborating with Logan, the windows echo the charm of traditional Christmas grottos, blending intricate textures, vibrant colours, and dazzling mirrors.
Cave’s of Wonder
Each Window becomes a luminous “cave of wonder,” showcasing Logan’s smaller sculptures alongside his signature maximalist style. Large-scale installations like Pegasus – Birth, Life & Death and The Universe of Smiles are also on display at The Art Block, Selfridges’ permanent exhibition space in the Accessories Hall.
Festive Fantasy Across Every Corner
On Duke Street, Charles Jeffrey interprets the More the Merrier! spirit with mythical characters that embody a whimsical mix of beauty and chaos. Meanwhile, on Orchard Street, Flaminia Veronesi crafts magical landscapes that explore fantasy and mythology in her signature style for the Artist Windows.
Countdown to Christmas
With less than eight weeks to go, Selfridges is your one-stop destination for the brightest gifts, standout partywear, and unforgettable experiences. From new and pre-loved products to rental and refill options, every category is thoughtfully curated. Starting Friday, 29 November, Santa and his Christmas Crackers will be in-store to delight visitors, while DJs, singers, and live performers add an electric vibe. Across London, Manchester, and Birmingham, unmissable spectacles and bookable festive experiences are set to make this season the merriest yet.
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